Entertainment Destinations
In the new world of media, the world of Jennifer Walker1, the word channel is replaced by entertainment destination: this is something that is not linear (like channels) but is on-demand, interactive, personalized. We are talking of digital entertainment.
Digital Entertainment = On Demand + Interactive + Personalized
1 Jennifer Walker is 19 years-old from Jersey, interested in being informed, entertained and socially connected in an innovative and up-to-date way.